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VANGUARDSCALING GROUP

E-commerce

Turned creative from a bottleneck into a testing system

Direct-to-consumer brand

The challenge

Performance decayed every time a winning ad fatigued, and new creative took weeks to produce.

What we did

  • 01Built a monthly creative production calendar
  • 02Structured accounts for clean creative testing
  • 03Introduced UGC and founder-led video angles
  • 04Set spend pacing rules tied to contribution margin
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