Blog
Notes from inside the accounts.
What we are seeing across paid media, search, and funnels — written for founders and marketing leads who have to make budget decisions on it.
2 min read
Why your cost per lead is lying to you
A cheap lead that never closes is the most expensive thing in your ad account. Here is how to measure what actually pays you.
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1 min read
The 90-day rule — why we won't take a 30-day trial
Rebuilding tracking, creative, and campaigns takes a quarter to show real numbers. Anyone promising results in a month is either lucky or lying.
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1 min read
Creative is the new targeting
Since the privacy changes, the ad is the audience. How to build a creative testing system instead of hoping for a winner.
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Let's see what your numbers actually say.
Send us your goals and current channels. You get a written audit of where growth is leaking and what we would do about it — no charge, no obligation.