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VANGUARDSCALING GROUP

B2B SaaS

Built an organic search channel that outlived the ad budget

B2B software company

The challenge

All pipeline came from paid. When budget paused, so did growth. There was no compounding asset in the business.

What we did

  • 01Mapped keywords to buying intent rather than volume
  • 02Fixed technical issues blocking indexation
  • 03Published a bottom-of-funnel content set on a weekly cadence
  • 04Connected content to the CRM to attribute closed revenue
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